Wed 29 Oct 2008
Montreal’s New “M” Logo
written by Saro under Montreal, ReviewsA lot of Montrealers are quite displeased with the city’s new international logo. For those who don’t know what I’m talking about, the Montreal Metropolitan Community decided to come up with a new image to brand itself on the international scene. Here’s the beauty in a nutshell:
Montreal's M Logo
The logo’s cost? 487,000$ CDN. An additional 200,000$ will be spent to market the thing. There are so many things that are wrong here besides how the logo looks, but I don’t know where to begin. Half a million dollars are being spent on a graphic… did anyone recently take a look at the market we are currently living in?
The Gazette (newspaper) had some humorous comments today. One I will remember the most is some guy saying we can get 2/3 of our money back by selling the logo to Winnipeg and Edmonton by flipping the image around (a W and an E). Classic.
In all honesty, the stylized M looks nice, but the colours really throw it off. If we were to stick to 2 colours (ones that weren’t quite fruity) the logo would definitely look a lot better. See an example with blue:
Montreal's M Logo in a Blue Gradient
See? An improvement already. I’ll be sending my bill to the city shortly for collection.
One Response to “Montreal’s New “M” Logo”
Leave a Reply
You must be logged in to post a comment.
November 29th, 2008 at 2:56 pm
Your version of the logo looks like Web 2.0 garbage. That gradient is so horribly over done.
I like the logo. The colours while intense (but still muted) play off eachother nicely. Only thing is it evokes feelings of a transit system, would have been better for that than the city itself.